When To Hire a Branding Professional
Well, the short answer is … ANYTIME is the right time to hire a branding professional. It will strengthen your business visibility and help you be seen above the crowd. But working with a brand professional can be costly. A worthwhile investment for sure, but you may not be in the right place financially now to make it happen. So here are some points to consider so you can decide if or when you might choose to work with a branding expert.
There are lots of financial investments to be made when starting your business. Most of the time, the investment to hire a graphic designer is not one of them. But it might be the most important investment of all. A graphic designer can help you with the “face” and identity of your brand. This may include developing a color palette for your business, creating your logo and helping you choose fonts that align with your business personality. Trust us, these are some of the essentials you must have to present yourself professionally to the outside world.
When you’re just starting out, you think you can do everything on your own and try to save money. It might work for a while, but once you are experiencing any of the following, it might be time to invest in a professional if:
1) The overall look of your brand is not consistent.
Maybe you hired different designers for different projects, each with their own style. Maybe you tried to do it all by yourself (to save money) and you just love 10 different styles, which can really leave your audience feeling confused about your brand. Consistency matters. It’s a surefire way to make sure your brand is recognizable and attention-getting. If you’re not being consistent, people just won't remember you.
2) You don’t really have a design theme or plan.
A trustworthy graphic designer or branding professional will do her research before designing anything for you. You should expect her to ask you about your business, your vision and mission, and your goals. And she should want to learn more about you personally, your interests, your experiences and your thoughts about the design process.
3) You’re not attracting the clients/customers that you want.
If your customers seem to be a jumble of random people who have nothing in common, that's likely a sign that you need to niche down your business focus so you can be better equipped to attract your “dream clients,” the ones who are searching for someone like you and desperately need your products or services. Strategic advice from a branding professional can help you attract the audience you were meant to serve. It may require some research on your part, but you need to understand your clients at a very deep level so you will know how to engage them.
4) Your business is growing very slowly, or maybe not at all.
With a strong and consistent brand, you will attract the right clients. Your well-designed and intentional brand will generate trust in people. They will feel secure with you.
If your business is not growing, there might be a disconnect between you and your target audience. It might be time to hire a branding professional. If you are ready to create your powerful brand, click here to submit a request for a custom quote. We are looking forward to helping you grow!