Pump Up Your Instagram


If you have a business, Instagram is your new best friend. Your online audience is trying hard to keep up with the flurry of information coming through their social media every day. They won’t absorb most of the words they see, but you can be sure they’ll remember the images. Because it’s the photos and videos that captivate, inspire and motivate people to engage with you.

Using Instagram is, well, fun! It’s easy to use and a wildly creative tool. But don’t be fooled – you still need a smart strategy behind the scenes to attract the right followers. Branding your Instagram profile is very important, meaning you need a consistent look and vibe that comes through in every post. Your audience is savvy, they have high standards, and they can tell in an instant if your feed is brilliant or blah. So how do you create a feed that gets people buzzing about your business?

Step 1: Optimize your profile

Start by creating a dedicated business account on Instagram. You’ll appear much more professional if you keep your business and personal accounts separate. Business accounts are great because you can add your business email and phone number to your page, and if you include a location you can add the address and check your insights to see how you are performing. Upload a professional profile picture to make a great first impression.

If you don’t have a professional headshot go to She is an amazing photographer. And if you don't have a budget right now for a professional headshot, you can use your logo. You also need a bio, including your location. This is a nice way to show your personality and describe what your business does. Keep it short, keep it sweet, and be sure to include a link to your website.

Step 2: Branding

A consistent color palette helps people remember you. If you already have your color palette, awesome! Use it. If you don’t have a color palette for your business yet, you can create one. I find the best way to build a color palette is to create a mood board on Pinterest. Set aside a couple of hours to work on this, or spread it out over a week to just pin images that you like. After a while a color palette will start to emerge and you’ll see a trend of colors that you like. Ask yourself (and others) if these colors seem like the right ones for your business. If you’re feeling stuck, let me know and I can help you.

After you’ve developed your color palette, make sure to apply it to your Instagram. This will strengthen your brand. And if you’re using filters on your Instagram images, make sure to be consistent with those too.

Step 3: Make a plan

Oh, how I love to plan ahead. The absolute easiest way to stay consistent with your Instagram feed is to plan your content and grid ahead of time. Schedule a set time per month to plan out what you would like to post. You should aim to create enough content for at least a couple weeks to a month ahead. Yes, it takes time to do this, but the reward will be worth it. You’ll feel organized and on top of your game. Write out your content on a calendar, and take care with your captions. They should follow a consistent voice and messaging style.

If you need help developing your business voice, Mallika Malhotra has a wonderful Mastermind program that will help you find your voice and branding. You can reach her at

Make sure your posts are relevant to your business. It’s okay to be humorous or tell a story, but keep it professional and make sure you tie it to your business. Random posts will only confuse your followers. Hope this helped! If you don't know where to begin, just send me a message.

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I’m Svenja Lyon

I am a Graphic Designer & Illustrator. Before starting SvenjaLyonDesign I worked for 10 years in the corporate marketing and graphic design world at a large Chemical Company. Today I support businesses to create beautiful and exclusive brands through clean minimal and totally customized designs. I am a certified Graphic Designer and have a degree in Marketing. I am on a mission to empower female professionals to eliminate clutter stand out in their market and let them keep the focus on their unique programs and services.


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Svenja Lyon